It's more important than ever to continuously assess how we're moving ahead with our plans and vision. Not to say that my eye isn't on that ball all of the time, but there's a difference between running full out, looking over my shoulder and sitting down to have some time to contemplate what has occurred. With the world moving and changing so quickly, it helps to know rather than assume I'm on track.
This is not a time to judge. More of an opportunity to acknowledge what worked, what surprised me, what was created with intention and all that I learned to move forward with. In my personal quest to be better, to become an Unforgettable Brand, there are elements that my eye can see with greater clarity in hindsight.
It's also the time when I begin to think about the months and years ahead. There's a process to designing our future with intention and purpose, which I thought I'd share a piece of with you. It's impossible to fit it all here, but a few tips can give you a start.
1. Decide. Decide the kind of lifestyle you want to have. How many hours you'd like to work and from where. Is it home or office, virtual or brick and mortar? How did it go this past year and what changes would you like to make?
2. Look. Look inside yourself to see how much you enjoyed the year. Is this your idea of living your passion and purpose? Or is there something missing that could expand you and your reach? Which areas were fun and effortless? Can you do more of that and clear out some of those that didn't feel as enjoyable?
3. Learn. Where is most of your revenue coming from? Can that revenue be increased by repeating or expanding those services? What additional services can you provide that will provide additional solutions for your clients and provide you with additional revenue streams? What did you do over the last year that was really great for you and for your clients? Where can you strengthen your skills?
4. Plan. Now is the time to solidly plan the next 6 to 12 months. Begin to imagine yourself being wildly successful. Only when that piece is defined can you create the action that will accompany your vision. Want to reach thousands more people? Begin to see the path forward. Plan in a deliberate and constructive way.
5. Serve. Service to yourself and others will position you as an expert. Creating an Unforgettable presence in your market can only come to fruition when you're out there, in service, meeting the needs of your market. Look at how your service can be elevated, so that you are the only choice in your niche. Pulling clients towards you will be much more graceful when you come from this place. Try something new. Use video. Write an article, get a speaking gig, attend an event. Get out there!
Growing your brand is truly the opportunity to address your whole business in a manner that serves you as you serve others. It's not something to do when you have the time. It's done so that you have more time, so that you're better aligned with your personal mission, and able to have the energy to build your life from ease and grace. Your brand will give you a solid foundation for an Unforgettable business and most importantly, an Unforgettable LIFE!
Judy Winslow is an avid entrepreneur who has spent her whole working career partnering with business owners to build authentic brand platforms to showcase their services and products. Her new book, The Guide To Getting It: Branding & Marketing Mastery, written with 8 other nationally known business coaches has recently been released, and her classes, consulting and coaching are available to anyone ready to break free of the expected in order to live their dreams. Find out more and sign up for her newsletter for F.R.EE, at http://www.JudyWinslow.com
Live your dreams. Design your life. Choose to be your best. - Judy Winslow
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